Thursday, 3 February 2022

A Fashion Challenge

This is one initiative I'm endlessly proud of 😊: https://www.fabindia.com/

Personal comfort and style preferences aside, to which each of us is obviously entitled, purely on aesthetic merit, I throw an open fashion challenge:

Come, bring as much global fabric and fashion as you can muster. Indian, hand drawn, designs on fabric will match whatever you have :).

What this part of the world has done with fabric is simply nothing short of genius :).

[Food for thought: The Euro-American fashion industry has impacted the whole world. The East, while no less brilliant with fabric, form & color, hasn't responded in proportion, hasn't invested enough in advertising what it has to offer. One doesn't see too many Europeans & Americans wearing Eastern ethnicwear. Isn't this interesting?]

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